Rochester Investment

Original neighborhood research

The South Marketview Heights small-multifamily market, 2021–2025

An official-boundary study of a smaller Rochester two-to-four-unit market: 76 sales, five publishable annual samples, a sharp shift in the 2025 sold-property mix, and UGR participation on 9 transactions.

Updated: September 10, 2026

The official polygon contained 76 qualifying sales in five years

Source-provided MLS coordinates place 76 unique Rochester two-to-four-unit closings inside the City’s official South Marketview Heights polygon from 2021 through 2025. That population represented 2.7% of Rochester’s 2,812 qualifying sales during the same period.

Annual activity declined from 21 sales in 2021 to 10 in 2025. The dataset does not measure expired or withdrawn listings, private transfers, properties marketed under another MLS type, or buildings with five or more units.

PeriodNeighborhood salesCity salesNeighborhood share
2021–2025762,8122.7%
2025105491.8%
Neighborhood and citywide populations use the same status, property type, dates, and unique-MLS-number rule.

Every annual sample clears the publication minimum—but remains modest

The official-boundary population recorded 21 sales in 2021, 18 in 2022, 12 in 2023, 15 in 2024, and 10 in 2025. Each year clears the five-sale threshold used for annual medians, but no annual result should be read with the stability of a much larger market.

A few materially different buildings can move a median in a 10- or 12-sale year. The annual table is evidence about each year’s sold population, not a smooth neighborhood index.

Closed yearUnique salesMedian sale priceMedian DOMMedian sale / original list
202121$94,0006100.0%
202218$97,4501090.8%
202312$89,5001493.9%
202415$80,00013100.0%
202510$134,00012101.7%
Official South Marketview Heights polygon; MLS status S-Closed/Rented; property type Multi-Family Res (2-4) units; one record per unique MLS number. Annual measures publish at five or more sales.

The 2025 median rose as the number and mix of sales changed

The median reported sale price was $94,000 across 21 sales in 2021 and $134,000 across 10 sales in 2025—a 42.6% difference between those annual transaction populations. The 2025 median was 67.5% above the 2024 median of $80,000.

That is not a repeat-sales appreciation rate. The properties sold in each year differed, and this dataset does not control for legal unit count, condition, occupancy, rehabilitation, utilities, seller concessions, or financing.

Measure202120242025
Unique sales211510
Median sale price$94,000$80,000$134,000
Median DOM61312
Median sale / original list100.0%100.0%101.7%
The medians compare different annual transaction populations. They are not a measure of appreciation for a typical property.

The five-year aggregate provides context—not a prototype property

Across all 76 transactions, the median reported sale price was $94,500, median source-defined days on market was 10, and median sale price equaled 100.0% of original list price. Reported sale prices totaled $8,430,950.

Gross sale-price volume is not market value, investor equity, brokerage production, rental revenue, or economic output. It is the arithmetic sum of reported sale prices in this defined MLS population.

Five-year measureResult
Unique sales76
Median sale price$94,500
Reported sale-price volume$8,430,950
Median DOM10
Median sale / original list100.0%
January 1, 2021 through December 31, 2025. Results use source-provided MLS coordinates and the official City polygon.

UGR’s measured participation was high relative to its citywide share

Updegraff Group LLC appeared on 9 of the 76 official-boundary transactions, or 11.8%. That is roughly three times UGR’s 3.9% share of the defined citywide market and is the company’s third-highest official-polygon transaction count after the 19th Ward and Maplewood.

The company appeared in a buyer-side office field on all nine transactions and in a listing-side field on one. That one both-side transaction remains a single closing, so the correct count is 1 plus 9 minus 1, or 9.

YearNeighborhood salesUGR transactionsUGR shareList sideBuyer sideBoth sides
202121628.6%060
20221815.6%010
20231200.0%000
202415213.3%121
20251000.0%000
Participation is not commission income, individual-agent credit, or proof of off-market activity. A zero is a measured result, not missing data.

Most of the measured company concentration occurred in 2021

Six of UGR’s nine transactions inside the polygon closed in 2021. The company appeared on one transaction in 2022, none in 2023, two in 2024, and none in 2025.

The five-year 11.8% figure accurately describes the complete study period, but it should not be presented as a current annual run rate. The annual record prevents a historic concentration from being mistaken for continuous dominance.

This report does not establish rental performance or block-level conditions

The dataset does not establish rents, collections, vacancy, operating expenses, rehabilitation scope, legal use, financing, cash flow, capitalization rates, or returns. It also does not justify applying a neighborhood median to an individual building.

Property decisions require parcel-level legal-use, tax, lead, certificate-of-occupancy, lease, condition, and operating review. Raw MLS addresses, coordinates, remarks, agent details, and restricted listing fields are not published.